Press Kit
Resources for journalists and creators covering Measure Tools – AR Room Planner. Everything on this page may be used in editorial coverage. For anything else — interviews, early builds, specific captures — email us; we respond fast.
The current news (September 2026)
The September 2026 update adds realistic, custom-size furniture previews in live AR: users draw a piece into their real room, size it exactly with sliders, dress it from 37 material finishes, and walk around it — no store catalog involved. A fit-check AR box can be transformed into a realistic sofa, bed or wardrobe in one tap. The update also introduces AR floor plans with 2D and 3D viewing. Full story: seeing furniture in your room before you buy.
Fast facts
| App name | Measure Tools – AR Room Planner (formerly Measure Tools – AR Ruler, renamed September 2026) |
| Developer | Craftars — independent studio working in augmented reality since 2013 |
| Launched | 2017; in continuous development since |
| Users | 1,000,000+ |
| Platforms | iOS and Android |
| Price | Free to download; premium subscriptions (Measurements, 3D Planning tiers) |
| Toolset | AR measuring (point-to-point, vertical, horizontal, chain with live area & perimeter, angles, rectangle), 3D box & cylinder previews, virtual walls, floor plans with 2D/3D viewing, custom real-size furniture, bubble level, DPI-calibrated onscreen ruler |
| Furniture library | 31 adjustable types in 5 categories (sofas, seating, tables, beds, storage); 37 material finishes (10 woods, 7 fabrics, 5 leathers, 5 metals, 10 stones) plus free color choice |
| The differentiator | Catalog AR apps show their furniture at their sizes; box apps show your sizes as a gray cube; Measure Tools places realistic furniture at the exact dimensions you set, in live AR, in your real room. |
| Store links | App Store · Google Play |
Assets
Demo video (33 s)
- Full quality MP4 — 1920×1080, 49 MB
- Medium MP4 — 1920×1080, 20 MB
- Small MP4 — 1280×720, 6.5 MB
Screenshots
Full-resolution captures of measuring, furniture previews, materials and floor plans. Click any image for the full file, or take the whole pack: download all screenshots (ZIP, 9.7 MB).
App icon
Naming, in one line
Please refer to the app as "Measure Tools" or in full as "Measure Tools – AR Room Planner." The former store name "Measure Tools – AR Ruler" was retired in September 2026 — same app, same developer.
Media contact
George Mincila, founder — george@craftars.com. Interview requests, review builds and custom captures welcome.





















